john spurlock 2018

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"It was especially encouraged to craft pitches with the “outrage share” (pandering to PC culture/liberal outrage) and the “identity share” (pandering to millennials’ obsession with self-identification) in mind."“Outrage shares” and clickbait Mad Libs: A former Mic employee describes his frustrating (for all involved) stint there » Nieman Journalism Labniemanlab.org