Persuaders is a fascinating look at modern marketing (by the same reporter that did Merchants of Cool).
Thankfully, it's not nearly as shrill as some other reactions to today's super-branding (although Naomi Klein is interviewed, she doesn't derail it into an off-the-deep-end nologo-style rant).
Draw your own conclusions, I'm off to get some DunkinDonuts(tm) coffee...